Targeted Ads Headed Soon to Network TV

Nielsen looks to make targeted advertising — long the remit of Google and Facebook — widespread on TV The television industry’s Holy Grail — targeted advertising in which next-door neighbors could see different commercials during the same TV show — is expected to become a reality next year as a big wall to widespread implementation… Continue reading Targeted Ads Headed Soon to Network TV

More Efficient Home Life?

A reduction in device prices and advancements in 5G and IoT could mean a jump in smart home development Enthusiasm for smart homes has penetrated the property sector the past few years, though it’s mainly focused on high-end real estate because the prices of connected home appliances remain high. But the adoption of smart home… Continue reading More Efficient Home Life?