Peloton, Pizza and Videogames Grow in ‘Stay at Home’ World

Consumers are redeploying their travel and entertainment budgets during the Covid-19 pandemic Consumers holed up during the coronavirus pandemic redirected their travel and entertainment dollars toward pizza, videogames, home-exercise equipment and luxury goods, according to several companies that provided business updates Thursday.

Targeted Ads Headed Soon to Network TV

Nielsen looks to make targeted advertising — long the remit of Google and Facebook — widespread on TV The television industry’s Holy Grail — targeted advertising in which next-door neighbors could see different commercials during the same TV show — is expected to become a reality next year as a big wall to widespread implementation… Continue reading Targeted Ads Headed Soon to Network TV